This July with the launch of Stray, we watched as the PlayStation community fell in love with the BlueTwelve Studio’s realistic feline hero. But it wasn’t just gamers entranced by the cat physics and ‘Press Square to Meow’ technology – your pets were loving it too! Across social media we’ve seen the real life reactions as cats and dogs alike ran up to the screen wondering how that very real-looking cat got in there.
Given the excitement, we reached out to the American Society for the Prevention of Cruelty to Animals (ASPCA) to see how we could turn player support for this beloved cat indie game into support for real pets in need. Alongside a $25,000 donation to the organization, we’d like to create a digital photobook of your pets sharing their love for Stray.
With that, we’re pleased to announce a new social media initiative called Stray Reactions. Here’s how it works:
How to Participate
Starting today through September 23, 2022, players just share photos or videos of your cat, dog, or other pet reacting or posing next to Stray gameplay on PlayStation on Twitter or Instagram using the hashtag #StrayReactions.*
At the end of that submission window, we’ll select our favorite inquisitive kitty videos and tail-wagging photos into a digital photobook to present to the ASPCA alongside a $25,000 donation. We’ll also be including some of the posts into a sizzle reel that we will share on our blog and social channels.
It’s that simple! We can’t wait to see your pets playing Stray alongside you.
*Must be a U.S. resident, 18 years or older. If using a mobile device to enter, your wireless carrier’s standard data rates may apply. By posting a photo or video with the #StrayReactions hashtag to Twitter or Instagram between now and September 23rd you are agreeing that Sony Interactive Entertainment LLC may use the content (including your social media username) as described in this post and to otherwise promote the ASPCA and the #StrayReactions campaign. Posts should comply with the Instagram and Twitter terms of service (as applicable). This promotion is not associated with or sponsored, endorsed, or administered by Instagram or Twitter.